Short, branded links that fit in a text message

Yes. A Replug link is a standard web address, so any phone that can open links from a text message can open it, on any carrier. Recipients see your short domain and reach your page after a quick redirect.

A standard SMS fits 160 characters, or 70 if it contains emoji or non-Latin characters. A campaign URL with UTM parameters can easily run past 100 characters, while a Replug short link on a short custom domain often needs fewer than 25.

Not directly. You can paste Replug links into any SMS platform, or create them automatically through Zapier (Scale and Agency) or the REST API (Agency), so links are ready when your workflow sends the message.

Replug tracks clicks: when, where and on which device each link was opened. Sales and sign-ups happen on your website, so measure them there by adding UTM parameters to your SMS links and reading conversions in Google Analytics or your own analytics tool.

Yes. Create one link per campaign and paste it into your bulk SMS tool, or create many links at once from a list or CSV file on Scale and Agency. Keep an eye on your plan’s monthly click limit: links keep working above it, but extra clicks aren’t tracked.

Each Replug short link points to one destination, so a unique link per recipient means creating one link each, usually through the API or Zapier. For most campaigns, one link per message or audience segment, tagged with UTM parameters, gives clean results without thousands of links.

A generic short link uses the shortener’s domain, which recipients can’t connect to you. A branded link uses your own domain, so people know who sent it before they tap. Replug includes custom domains on every plan, from 3 on Free to 50 on Agency.

On Scale and Agency, yes: edit the destination at any time, or set an expiry date so an offer ends on time and later clicks go to a page you choose. On Free and Essentials, a link keeps the destination you gave it.